Jenna Grupinski & Tina Brugnara
Prints 16: sobriety
www.cosmoworlds.com/trends/heimtextil_textiles_fabrics_fa...
The Sobriety trend theme shows where short-lived, seasonal trends end and consistent value begins. The background to this change in consumer behaviour is that, in recent years, consumers have built on an ethical self-image, concrete quality and service demands, which they want to maintain, even in difficult financial times. Consumer behaviour may have changed but standards have not.
The new consumer landscape is characterised by quality, longevity, sustainability and significance. In this context, a new generation of designers are researching forgotten skills and traditional craftsmanship is making a comeback. This goes hand in hand with a growing desire on the part of consumers to find out more about manufacturing and manufacturers.
Prints 16: sobriety
www.cosmoworlds.com/trends/heimtextil_textiles_fabrics_fa...
The Sobriety trend theme shows where short-lived, seasonal trends end and consistent value begins. The background to this change in consumer behaviour is that, in recent years, consumers have built on an ethical self-image, concrete quality and service demands, which they want to maintain, even in difficult financial times. Consumer behaviour may have changed but standards have not.
The new consumer landscape is characterised by quality, longevity, sustainability and significance. In this context, a new generation of designers are researching forgotten skills and traditional craftsmanship is making a comeback. This goes hand in hand with a growing desire on the part of consumers to find out more about manufacturing and manufacturers.