Yardstick Visuals
Gear Factory
MJH gear company uses no computers. My company shares a building, and MJH gets all of their orders via email sent to us, printed out, and handed to them. Their machines operate with patience— gears that a laser could cut in 20 seconds take two minutes here. Hand measurement and precise, cerebral calibration are key to production.
"This used to be the old IBM logo—" the owner, John, points to a tiny placard that says “THINK" in caps.
"I always get people coming from [your company] opening my door on the second floor, going, ‘is this the exit?’ How many signs do I gotta put up?"
We laughed.
"Now there’s three— one on the other door, and two on the wall that all say ‘EXIT.’ But people don’t read. People don’t think."
From a booming four-story factory to a two-floor specialty shop that caters only to the needs of a bygone era, MJH gear company remains one of those rare diamonds left of Old New York in Hell’s Kitchen, NYC.
Gear Factory
MJH gear company uses no computers. My company shares a building, and MJH gets all of their orders via email sent to us, printed out, and handed to them. Their machines operate with patience— gears that a laser could cut in 20 seconds take two minutes here. Hand measurement and precise, cerebral calibration are key to production.
"This used to be the old IBM logo—" the owner, John, points to a tiny placard that says “THINK" in caps.
"I always get people coming from [your company] opening my door on the second floor, going, ‘is this the exit?’ How many signs do I gotta put up?"
We laughed.
"Now there’s three— one on the other door, and two on the wall that all say ‘EXIT.’ But people don’t read. People don’t think."
From a booming four-story factory to a two-floor specialty shop that caters only to the needs of a bygone era, MJH gear company remains one of those rare diamonds left of Old New York in Hell’s Kitchen, NYC.