Neil @ Frontmedia
Wicks Manor bacon packaging
A boy goes into the kitchen and asks his mum, "How long's dinner?", His mum replies, "About 10 to 12 centimetres, it's a sausage". Hilarious we know, but when we were asked by Wicks Manor, a local farm, to rebrand their award winning sausages and bacon, we showed we can do serious too.
The rebrand aimed to position Wicks as a trustworthy, high-end brand, without alienating their existing "local" client base. The farm house illustration was seen as an integral part of the company's heritage and was retained for brand recognition. We integrated it into a solid, traditional-looking seal that symbolises a heritage product with quality production values.
We liaised closely with the client to develop strong bold colours and photography, used to achieve maximum shelf stand-out.
Already in some local leading supermarkets, but not all, the new look saw Wicks add their products to the rather posh shelves of Waitrose and the slightly less posh shelves of Asda. The buyer at Waitrose even commented that the new packaging should see the products “fly off the shelves!” (insert your own joke here about pigs and flying). Don't take our word for any of this though:
"When I approached Frontmedia, I was looking to strengthen the Wicks Manor Farm brand and boost the interest I was receiving for my sausage range from the multiples. Since Frontmedia re-designed the packaging sales of sausages in Waitrose Co-op and Asda have increased. Asda have since requested that the range be extended to include BBQ and Gluten-Free varieties, and in the last 12 months we have benefitted from a 30% increase in sales. I think that says it all really." - Fergus Howie, Wicks Manor Farm
In addition to the packaging we also designed a new e-commerce website, brochure, posters, pop-up stand, stationery and adverts.
Wicks Manor bacon packaging
A boy goes into the kitchen and asks his mum, "How long's dinner?", His mum replies, "About 10 to 12 centimetres, it's a sausage". Hilarious we know, but when we were asked by Wicks Manor, a local farm, to rebrand their award winning sausages and bacon, we showed we can do serious too.
The rebrand aimed to position Wicks as a trustworthy, high-end brand, without alienating their existing "local" client base. The farm house illustration was seen as an integral part of the company's heritage and was retained for brand recognition. We integrated it into a solid, traditional-looking seal that symbolises a heritage product with quality production values.
We liaised closely with the client to develop strong bold colours and photography, used to achieve maximum shelf stand-out.
Already in some local leading supermarkets, but not all, the new look saw Wicks add their products to the rather posh shelves of Waitrose and the slightly less posh shelves of Asda. The buyer at Waitrose even commented that the new packaging should see the products “fly off the shelves!” (insert your own joke here about pigs and flying). Don't take our word for any of this though:
"When I approached Frontmedia, I was looking to strengthen the Wicks Manor Farm brand and boost the interest I was receiving for my sausage range from the multiples. Since Frontmedia re-designed the packaging sales of sausages in Waitrose Co-op and Asda have increased. Asda have since requested that the range be extended to include BBQ and Gluten-Free varieties, and in the last 12 months we have benefitted from a 30% increase in sales. I think that says it all really." - Fergus Howie, Wicks Manor Farm
In addition to the packaging we also designed a new e-commerce website, brochure, posters, pop-up stand, stationery and adverts.