Canon Integrated Digital Marketing Campaign

Canon's runaway success in all of their digital product lines must first be attributed to their great products, but some credit also goes to a marketing campaign that stayed on point with a multi media, multi touch campaign that enhanced the sex appeal of new technology instead of getting bogged down in the technical details as many of the competitors did.

 

To read the case study for this campaign, click here wp.me/p12pqy-Q

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