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Billboard - St Patrick Hospital and Health Sciences Center

When St. Pat's started running its unique "Healthbreak" series on the local evening news, they came to us for help promoting it. The resulting newspaper campaign drove viewers to the spots, which brought awareness to key medical issues.

 

We also developed an image television spot featuring a nurse at the hospital who had a heart attack at work. The spot focused on the emotional appeal of patients who overcome adversity with the help of advanced medicine and a hospital that truly cares. Kelly Dudley will forever be one of our heroes.

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Uploaded on June 11, 2010
Taken on June 11, 2010