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Bus Bench - Missoula In Motion

Missoula In Motion (MIM) exists to promote sustainable alternatives to one person - one car commuting. Not wanting to admonish people for driving, MIM was looking instead to encourage them to change their behavior and use sustainable transportation just one day a week. Our "See Commuting Differently" campaign has helped them get scores of new people to take to bikes, carpooling, buses, walking and vanpools. Bus ridership alone has risen 16% since the campaign began, membership in MIM's member log on group, the Way To Go! Club, has grown exponentially and visits to the website have nearly doubled.

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Uploaded on June 11, 2010
Taken on June 11, 2010