Lothian Health Services Archive
BYOC
The 'Take Care' campaign in Edinburgh and Lothian began in the late 1980s in response to the realisation that cases of HIV and AIDS in the area were four times the national average, affecting mainly young heterosexual people. The campaign was intended to raise awareness amongst all members of the community, and involved advertising, events, and education.
These postcards demonstrate some of the images which were used in the campaign to portray the message of safe sex and 'taking care of the one you love'.
BYOC
The 'Take Care' campaign in Edinburgh and Lothian began in the late 1980s in response to the realisation that cases of HIV and AIDS in the area were four times the national average, affecting mainly young heterosexual people. The campaign was intended to raise awareness amongst all members of the community, and involved advertising, events, and education.
These postcards demonstrate some of the images which were used in the campaign to portray the message of safe sex and 'taking care of the one you love'.