leedsfbl
Develop Your Skills Book Launch
Develop Your PR Skills by Lucy Laville and Neil Richardson of Leeds Business School was launched with a celebration event at the Rose Bowl, Leeds Metropolitan University, on 21 July.
This book is designed to maximise a company's potential in public relations, with a view to supporting SMEs and voluntary sector organisations who until now may not have had either the budgets or the skills to have a go at PR. It is full of relevant case studies and helpful tips, each chapter ending with a series of exercises to build the reader's confidence in practicing their own PR. It aims to help the reader to gain a quick understanding of PR concepts and principles and to learn how to use them in real life business situations. Issues covered include strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR and ethics and sustainability.
Develop Your Skills Book Launch
Develop Your PR Skills by Lucy Laville and Neil Richardson of Leeds Business School was launched with a celebration event at the Rose Bowl, Leeds Metropolitan University, on 21 July.
This book is designed to maximise a company's potential in public relations, with a view to supporting SMEs and voluntary sector organisations who until now may not have had either the budgets or the skills to have a go at PR. It is full of relevant case studies and helpful tips, each chapter ending with a series of exercises to build the reader's confidence in practicing their own PR. It aims to help the reader to gain a quick understanding of PR concepts and principles and to learn how to use them in real life business situations. Issues covered include strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR and ethics and sustainability.