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forever21

The Forever21 site works very well with usability. They have different categories for the clothing and even divide the clothing into recent arrivals and older. At the top of the page they give access to all other stores Forever21 is associated with. The users of this site are generally teenagers to young adult women. They have some men’s clothing, but mostly for women. The people that visit the website usually want to shop. The tasks they want to complete is to shop, buy and have their clothes shipped to them or find them in stores. The environment of a shopper at Forever21 can have a wide range from poor to rich, since Forever21 isn’t that expensive. The persona of Forever21 could be represented by the regular high school/college/party girl. There aren’t any specific scenarios of this website. The usability of this site I feel is pretty high. It’s not in any way complicated to navigate through and handle a certain tasks.

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Uploaded on April 27, 2010
Taken on April 26, 2010