Theater Advertising

Theaters have recently started looping advertisements before their previews during films. This new advertising technique allows companies to segment their advertisements to specific audiences. According to Media Now, "technological changes and receptivity by audiences and advertisers encourage media to engage in narrowcasting, to target smaller, more specific audience segments with more specialized content" (39). If they are looking for a younger crowd to use their products then they might place their advertisements before the beginning of teen movies, for example.

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