sigmamarketing
Bill Harriss - Consumer / Healthcare Practice Leader
Bill Harriss currently serves as Vice President, Practice Leader for Consumer and Healthcare markets with SIGMA Marketing Group. He brings over 20 years of industry leadership experience in integrated database marketing services, client engagement, strategic planning, key account management, program design, execution and process optimization to his position. He oversees a team responsible for several business-to-consumer clients, including AAA, MVP Health Care, and Assurant.
Prior to joining SIGMA Bill was Vice President, Consumer Markets, at Harte-Hanks, where he worked on several automotive, travel, entertainment and retail accounts. He has also held senior account leadership roles at Acxiom, TeleTech and Minacs. He has consulted with a variety of clients about growth, organizational alignment and CRM strategy. Over his career, Bill’s ability to work closely with customers to successfully identify marketing issues, develop and implement comprehensive multichannel solutions enabled him to grow business relationships and ensure high levels of customer satisfaction.
He is a member of the Detroit Direct Marketing Association (DMAD) and has served as co-chair for the association’s annual integrated marketing services symposium. He earned a bachelor’s degree in Economics from Denison University and has attended the Executive Development Program at Northwestern’s Kellogg School of Management.
Read BIll's articles on SIGMA's blog: Fifth Gear Analytics
Bill Harriss - Consumer / Healthcare Practice Leader
Bill Harriss currently serves as Vice President, Practice Leader for Consumer and Healthcare markets with SIGMA Marketing Group. He brings over 20 years of industry leadership experience in integrated database marketing services, client engagement, strategic planning, key account management, program design, execution and process optimization to his position. He oversees a team responsible for several business-to-consumer clients, including AAA, MVP Health Care, and Assurant.
Prior to joining SIGMA Bill was Vice President, Consumer Markets, at Harte-Hanks, where he worked on several automotive, travel, entertainment and retail accounts. He has also held senior account leadership roles at Acxiom, TeleTech and Minacs. He has consulted with a variety of clients about growth, organizational alignment and CRM strategy. Over his career, Bill’s ability to work closely with customers to successfully identify marketing issues, develop and implement comprehensive multichannel solutions enabled him to grow business relationships and ensure high levels of customer satisfaction.
He is a member of the Detroit Direct Marketing Association (DMAD) and has served as co-chair for the association’s annual integrated marketing services symposium. He earned a bachelor’s degree in Economics from Denison University and has attended the Executive Development Program at Northwestern’s Kellogg School of Management.
Read BIll's articles on SIGMA's blog: Fifth Gear Analytics