designer's statement

The recurring search for an appropriate sans serif display typeface led to the creation of Egalitaire Sans – a typeface for the people. Egalitaire Sans is a rationalist geometric display typeface. Fonts such as Verlag, by Hoefler and Frere Jones, and Karbon, by Kris Sowersby are to be noted as influences in the current design process. The first, respectively, for its elegant geometry and reference to Art Deco style, and the second for its unconventional and recurring character shapes, and very slight modulation. The stylistic properties of Egalitaire Sans allow for legibility at a wide range of point sizes, however, headings or large display text are the optimal usages. The thin weight of the typeface elucidates its geometries and stylistic characteristics, whilst making it more versatile than a hairline weight. The design is restrained, yet not spartan in personality, projecting a tone that bridges minimal elegance, and playful oddity. Egalitaire Sans is the first typeface by Gillian McCarthy, a third year design student at the University of Otago.

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