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Marketing and Commitment

The old bears tell us that you have to not only market yourself to humans but you have to satisfy their needs. Otherwise you will end up in the landfill or a museum. Who remembers kewpie dolls or the hula hoop? Even Tickle Me Elmo and that purple dinosaur Barney are historical footnotes. The Teddy Bear still rules as it did in the teens when this little tyke chose to be photographed with her favorite bear. The bear continues to connect with humans after over a century of existence.

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Uploaded on September 19, 2015