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duPont and Lalique

1928 duPont Model G (first example produced) DCP 5 passenger by coachmaker Merrimac (of Merrimac Mass.) with it's very stylish, expensive and very inefficient Woodlites headlights, when looking cool was more important than seeing in the dark.

The Model G was offered in eight different body styles and was priced starting at $4,300, rising to around $7,000, at a time when the new Model A Ford could be had for $385. All of the Model G bodies were hand built using white ash frames covered with aluminum panels. The new Modell G featured Continental's new 8-cylinder engine, producing an impressive 125 horsepower. Produced and marketed to the Super Rich to whom cost was irrelevant.

 

The Merrimac Body Company was established by Stanley Judkins, son of John Judkin's of the J.B. Judkins Company who were famous for their bodying of Lincolns and Packard's, among others. Both were located in Merrimac, Massachusetts, along with around 40 other custom coachbuilders. This Mecca location attracted the most influential and prominent buyers from around the world who would come to see the new designs and creations.

 

 

The unique Crystal Tete de Coc (Head of the Rooster) mascot by Lalique glass of Paris, compliments the equally rare and rarefied duPont on this magnificent Dual Cowl Phaeton.

 

By 1930, with the Great Depression in full swing, the list of potential clients dwindled. The competition for the luxury car segment was at a pinnacle and Paul duPont decided to suspend production until the economy was more stable. Sadly, the duPont marque never resumed automobile production.

 

 

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Uploaded on July 24, 2020
Taken on August 13, 2015