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the-crescent
We recently developed a new brand for high quality village accommodation targeting affluent seniors who do not want to live in typical mid-quality suburban retirement homes.
Given the sophisticated and affluent target market, the new brand had to have contemporary relevance yet still resonate with this older and largely female audience (while not alienating potential male residents). Via Everything Design's blog. Check out our website too.
Everything Design are a branding and graphic design company based in Auckland, New Zealand.
The stylised flower (a variety of chrysanthemum, which is a traditional symbol for long life), the brand colour palette and the use of bas relief has quality parallels with grand buildings and premium heritage products. The bas relief also lends itself to use on embossed stationery and other paper based communications.
the-crescent
We recently developed a new brand for high quality village accommodation targeting affluent seniors who do not want to live in typical mid-quality suburban retirement homes.
Given the sophisticated and affluent target market, the new brand had to have contemporary relevance yet still resonate with this older and largely female audience (while not alienating potential male residents). Via Everything Design's blog. Check out our website too.
Everything Design are a branding and graphic design company based in Auckland, New Zealand.
The stylised flower (a variety of chrysanthemum, which is a traditional symbol for long life), the brand colour palette and the use of bas relief has quality parallels with grand buildings and premium heritage products. The bas relief also lends itself to use on embossed stationery and other paper based communications.