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461 Isuzu Badge - History.

Isuzu Motors

ISUZU SET

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AUTOMOBILIA BADGES

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Isuzu can trace its history back to 1916 and an arangement between Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. and Tokyo Gas and Electric Industrial Co. to build automobiles.. in 1918 a technical agreement was struck with Wolseley in the UK, to give the company exclusive rights to the production and sales of Wolseley vehicles in East Asia. Resulting in production of the Wolseley A9 from 1922 and the CP truck from 1924. In 1933, Ishikawajima Automotive Works merges with DAT Automobile Manufacturing Inc. (a predecessor of Datsun) and changes its name to Automobile Industries Co., Ltd. The products of this company, marketed as "Sumiya" and "Chiyoda" were renamed Isuzu in 1934 after the Isuzu River, The word Isuzu translated into English means "fifty bells" - hence the focus on "bell" in both the later Bellel and the Bellett.

In 1937 the company was restructured with an injection of 1 million yen, under the title Tokyo Automobile Industries Co., Ltd., in 1942 Hino Heavy Industries was split from Isuzu, becoming a separate corporation.

Truck production restarted in 1945 with the permission of the occupation authorities and in 1949 Isuzu was adapted as the company name. From 1952 the Hillman Minx was built under licence from Rootes, remaining in production until 1962. Built alongside the first Isuzu designed car the Bellet from 1961, a cooperation with Fuji Heavy Industries (Subaru) began in 1966. The Subaru 1000 was even shown in Isuzu's 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup, that agreement ended in 1968 when an agreement with Mitsubishi was formed. This ended even quicker, by 1969, and the next year an equally short-lived collaboration was entered with Nissan a few months later a longer lasting agreement was signed with GM aking a 34% stake in Isuzu was signed in 1971, the first fruits of which was the Chevrolet LUV becomes the first Isuzu-built vehicle to be sold in the United States In 1974 Isuzu introduced the Gemini, which was co-produced with General Motors as the T-car. It was sold in the United States as Buick's Opel by Isuzu, and in Australia as the Holden Gemini. As a result of the collaboration, certain American GM products were sold in Japan through Isuzu dealerships, including the Isuzu badged Holden Statesman . During this period both manufacturing output and exports increased massively and extended to powertrains to the USA for GM built American vehicles. From 1981 Isuzu built and badged models started replacing badge engineered models and a further collaboration with Suzuki was sort to develop a global small car for GM, the S-car. A three-way agreement of co-ownership was signed in August 1981, with Isuzu and Suzuki exchanging shares and General Motors taking a 5% share of Suzuki.

Following on from this, in 1985 Isuzu and GM established the IBC Vehicles venture in the United Kingdom, producing locally built versions of Isuzu and Suzuki light vans (the Isuzu Fargo and Suzuki Carry); to be sold in the European market under Vauxhall's Bedford brand. During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by Opel/Vauxhall, Land Rover, Hindustan, and many others. Two Isuzu model lines (Gemini, Impulse) were marketed as part of the Geo division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary. Shortly afterwards, the Lafayette, Indiana plant became operational.

From 1992 Isuzu ceased exports of the Impulse (Geo Storm). The following year it stopped exporting the Stylus (the basis for the Geo Spectrum), the last Isuzu-built car sold in the US.

From1993 - Isuzu began a new vehicle exchange program with Honda, whereby Honda sold the Isuzu Rodeo and Isuzu Trooper as the Honda Passport and Acura SLX, respectively. In return Isuzu began selling the Honda Odyssey as the Isuzu Oasis. Thus, Honda's lineup gained two SUVs, and Isuzu's lineup gained a minivan. In the Japanese market, the Gemini (Stylus) was now a rebadged Honda Domani and the Aska (originally based on the GM J-car) was a Honda Accord.

In most of Asia and Africa, Isuzu is mostly known for trucks of all sizes, after Isuzu small automobile sales drastically plummeted and Isuzu had to drop all sales of sedans and compact cars in the late 1990s. In the days when Isuzu did sell passenger cars,

Isuzu Motors America discontinued the sale of passenger vehicles in the United States effective January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the Isuzu Ascender and Isuzu i-Series that would be commercially viable. Isuzu sold 7,098 cars in the year 2007. This action did not affect Isuzu's commercial vehicle or industrial diesel engine operations in the United States

 

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Shot 06:03:2014 at Brooklands REF 101-461

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Uploaded on August 8, 2016
Taken on March 6, 2014