Radium Audio Ltd
Radium Audio Ltd - Music & Sound Universal Rebrand on Vimeo by Radium Audio Ltd
Project: Universal Channel - Entertainment
Broadcaster: Hallmark / NBC Universal - United Kingdom
Production Hallmark / NBC Universal - United Kingdom
Director: Hallmark / NBC Universal - United Kingdom
Background: Universal Hallmark channel invited Radium Audio to give the channel a refresh for 2010.
How we did it: Our aim for this project was to create something special and unique for Universal. The music follows a main theme, and within each of the channels shows we decided to create personalities which reflected the tone, mood and feel of the characters on screen. We developed our theme using a "swiss" born instrument called the Hang Drum. The Hang Drum's "hammered" steel construction create's a series of excitable tone fields giving our theme a beautiful, resonant intonation. We then produced the theme using detailed editing and glitch effects, allowing the shimming accent of the Hang Drum to emphasise and reflect the characters within each ident.
Sounds we created include: Music Scores, Instrument recording, Editing, SFX, Idents, Direction.
music & sound: www.radium-audio.com
Watch this video on Vimeo. Video created by Radium Audio Ltd.
Radium Audio Ltd - Music & Sound Universal Rebrand on Vimeo by Radium Audio Ltd
Project: Universal Channel - Entertainment
Broadcaster: Hallmark / NBC Universal - United Kingdom
Production Hallmark / NBC Universal - United Kingdom
Director: Hallmark / NBC Universal - United Kingdom
Background: Universal Hallmark channel invited Radium Audio to give the channel a refresh for 2010.
How we did it: Our aim for this project was to create something special and unique for Universal. The music follows a main theme, and within each of the channels shows we decided to create personalities which reflected the tone, mood and feel of the characters on screen. We developed our theme using a "swiss" born instrument called the Hang Drum. The Hang Drum's "hammered" steel construction create's a series of excitable tone fields giving our theme a beautiful, resonant intonation. We then produced the theme using detailed editing and glitch effects, allowing the shimming accent of the Hang Drum to emphasise and reflect the characters within each ident.
Sounds we created include: Music Scores, Instrument recording, Editing, SFX, Idents, Direction.
music & sound: www.radium-audio.com
Watch this video on Vimeo. Video created by Radium Audio Ltd.