Radium Audio Ltd
Radium Audio Ltd - Rolex Sound Design & Music on Vimeo by Radium Audio Ltd
Brand: Rolex Watches
Production Company: Taylor James
Director: Production - Taylor James
Background: London production house Taylor James approached Radium to create the sound design journey for Rolex new adverts.
Our vision was to create sound vignettes which resonated with each of the watches personality and authentic attitude.
How we did it: The music score becomes interwoven into the sound journey. We wanted to capture the heart of the watch so we investigated how to capture the sound of the sweeping movement and the coils within. The watches were too quiet so we researched and found a microphone in Japan which was designed to capture the heartbeat of a snail and originally intended for Japans national TV.
We snapped up this microphone and applied it to the watches, which gave us a microscope into the world and sound of Rolex and its inner most movements. We applied these to adverts and you are able to hear the sound has become a living soul as well as a painted picture.
Sounds we created: Music scores, sweeping, movement, sonic landscape, swooshes, sparkles, impacts and sonic love.
music & sound: radium-audio.com
Watch this video on Vimeo. Video created by Radium Audio Ltd.
Radium Audio Ltd - Rolex Sound Design & Music on Vimeo by Radium Audio Ltd
Brand: Rolex Watches
Production Company: Taylor James
Director: Production - Taylor James
Background: London production house Taylor James approached Radium to create the sound design journey for Rolex new adverts.
Our vision was to create sound vignettes which resonated with each of the watches personality and authentic attitude.
How we did it: The music score becomes interwoven into the sound journey. We wanted to capture the heart of the watch so we investigated how to capture the sound of the sweeping movement and the coils within. The watches were too quiet so we researched and found a microphone in Japan which was designed to capture the heartbeat of a snail and originally intended for Japans national TV.
We snapped up this microphone and applied it to the watches, which gave us a microscope into the world and sound of Rolex and its inner most movements. We applied these to adverts and you are able to hear the sound has become a living soul as well as a painted picture.
Sounds we created: Music scores, sweeping, movement, sonic landscape, swooshes, sparkles, impacts and sonic love.
music & sound: radium-audio.com
Watch this video on Vimeo. Video created by Radium Audio Ltd.