The Neuroscience of Change: Understanding the brain, influencing behaviour

Getting people to care is one of the greatest challenges facing social entrepreneurs. Whether inspiring consumers toward fair trade, persuading corporate leaders to care about labour practices, or empowering women in a rural village – the challenge to influence behaviour is daunting. This session will explore the neuroscience behind this complex process. From the circuitry of our brains to the emotional responses that direct behaviour, esteemed neuroscientists and behaviourists will share theoretical and practical knowledge that can help social entrepreneurs more effectively navigate this challenge.

 

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