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The Escape | Client Showcase | Destination Basingstoke

New Website

 

Client: Destination Basingstoke

 

The Brief:

 

The client had an existing static website. The lack of flexibility meant that time sensitive website offers were being missed.

 

 

Development:

 

Using our CMS as a starting point, we developed bespoke modules for specific directory and marketing incentives, as well as a comprehensive local events system for Basingstoke.

 

A number of page design templates were incorporated into the CMS for adaptable updates by the client team.

 

The Result:

 

The website was warmly received by a varied group of stakeholders and traffic has increased by 245% within three months of launch.

 

As an ongoing project, we are developing a web marketing strategy to add further value for the website users and additional ways of increasing attention using search engine marketing techniques.

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Uploaded on October 20, 2009
Taken on October 20, 2009