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The Escape | Client Showcase | Sweet Treats

Brand Identity Design & New Website

 

Client: Sweet Treats

 

The Brief:

 

Create branding and e-commerce website for a new independent traditional sweet company, Sweet Treat Co.

 

Creative:

 

The Sweet Treat identity needed to reflect the traditional nature of the products, whilst being usable across many different mediums - shop signage, jar labels, sweet bags etc.

 

Web Development:

 

The online shop was designed to be reminiscent of stepping into the shop in Winchester, with a truly traditional sweet shop experience. Designs were integrated into the open-source e-commerce solution, Magento, which met the clients commerce requirements and budget.

 

The Result:

 

Sweet Treat Co. opened their doors in Winchester during August 2009 and have hit the ground running, with numerous compliments on the strength of the brand and the overall experience of the website.

 

As well as building a permission-based marketing database through the website, they have already started getting online orders, which are fully managed and processed in-house.

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Uploaded on October 20, 2009
Taken on October 20, 2009