Kelly Navari
Brand Identity Comparison
Brand Identity Comparison
The key message for Suzanne Elton is happiness the key message for Willow Tree is coming out of the darkness and the key message for Clear Reflections is so far that herbs can fix you mentally. The targeted audience appears to be families for Suzanne Elton because of all the family photos she uses. In willow tree the target audience appears to be super depressed persons because of imagery and wording. Hanna’s target audience seems to be new age “hippies” or super all natural people. None of these companies have a strong wordmark or icon. I certainly don’t think they have anything timeless. Willowtree has a willow tree clipart Suzanne Elton just uses her name and titles in a “fancy” type and I don’t really see one for clear reflections. I think the current branding that Clear Reflections has is holding her back from getting clients that aren’t similar to her. It’s great that her best interest is in herbs but I think that pathway turns off other potential clients like students, and I know that she said students are part of her target market. Suzanne Elton appears to have the best visuals to go with what her market is. Everything on her site should appeal to families, which is exactly what she is seeking as a target market. I was unable to find printed materials from these companies.
Brand Identity Comparison
Brand Identity Comparison
The key message for Suzanne Elton is happiness the key message for Willow Tree is coming out of the darkness and the key message for Clear Reflections is so far that herbs can fix you mentally. The targeted audience appears to be families for Suzanne Elton because of all the family photos she uses. In willow tree the target audience appears to be super depressed persons because of imagery and wording. Hanna’s target audience seems to be new age “hippies” or super all natural people. None of these companies have a strong wordmark or icon. I certainly don’t think they have anything timeless. Willowtree has a willow tree clipart Suzanne Elton just uses her name and titles in a “fancy” type and I don’t really see one for clear reflections. I think the current branding that Clear Reflections has is holding her back from getting clients that aren’t similar to her. It’s great that her best interest is in herbs but I think that pathway turns off other potential clients like students, and I know that she said students are part of her target market. Suzanne Elton appears to have the best visuals to go with what her market is. Everything on her site should appeal to families, which is exactly what she is seeking as a target market. I was unable to find printed materials from these companies.