Feticide
Men
Powerful, Conquered, Control
abstracted shape and design of a stylized fist, negative space
Unity using placement with different odd shapes to make a fist, it's main principal is it's actual lack of variety from other elements
A fist, the one thing man has used for thousands of years to make himself feel dominant. Clenched in exertion, this gesture can send a powerful message, that you need or want what this product has to offer, and that if you have it, you are a better man. It could even be perhaps a white man's fist, targeting an even smaller racial market.
Men
Powerful, Conquered, Control
abstracted shape and design of a stylized fist, negative space
Unity using placement with different odd shapes to make a fist, it's main principal is it's actual lack of variety from other elements
A fist, the one thing man has used for thousands of years to make himself feel dominant. Clenched in exertion, this gesture can send a powerful message, that you need or want what this product has to offer, and that if you have it, you are a better man. It could even be perhaps a white man's fist, targeting an even smaller racial market.