Tony Pritchard LCC
Icebreaker Leaflet 1993
This design uses the 6 titles as the structure for organising the other typographic material. So no formal grid. The typography still adheres to those first principles of one typeface, one change of size one change of weight. In terms of type/information hierarchy I rarely found it necessary to go beyond this. Too many shifts in emphasis can be confusing and there comes a point where you just get confused and lost and the hierarchy is no longer working as a clear navigation.
Icebreaker Leaflet 1993
This design uses the 6 titles as the structure for organising the other typographic material. So no formal grid. The typography still adheres to those first principles of one typeface, one change of size one change of weight. In terms of type/information hierarchy I rarely found it necessary to go beyond this. Too many shifts in emphasis can be confusing and there comes a point where you just get confused and lost and the hierarchy is no longer working as a clear navigation.