Tony Pritchard LCC
Icebreaker Leaflet 2001
Again this uses very simple principles: simple typography, grids, lining things up, etc. Although presented here in horizontal format the design is actually a front and back of a square leaflet. I like the idea of continuity between front and back or outside and inside so that if you do, as in this case, put things side by side they still relate. To me that sense of cohesion is a personal design principle. I also like the sense of cohesion that can build up over years when you establish a long working relationship. Although there have been breaks I like to think Project Icebreaker is ongoing. The band have always made me feel like an unofficial member. They have always seen the visual as intrinsic to their sound. Ironically it's rare that a client sees image as such an integral aspect of their identity, I think it might be that we graduated around the same time and have grown up together as it were.
Icebreaker Leaflet 2001
Again this uses very simple principles: simple typography, grids, lining things up, etc. Although presented here in horizontal format the design is actually a front and back of a square leaflet. I like the idea of continuity between front and back or outside and inside so that if you do, as in this case, put things side by side they still relate. To me that sense of cohesion is a personal design principle. I also like the sense of cohesion that can build up over years when you establish a long working relationship. Although there have been breaks I like to think Project Icebreaker is ongoing. The band have always made me feel like an unofficial member. They have always seen the visual as intrinsic to their sound. Ironically it's rare that a client sees image as such an integral aspect of their identity, I think it might be that we graduated around the same time and have grown up together as it were.