“4me4you” visits Paradise Row Gallery WHICH FEATURED Margarita Gluzberg and Avenue Des Gobelins
Paradise Row Gallery..>Avenue des Gobelins comprises of four slide projections, a video projection, and platinum prints — all the material originally shot on 35mm black and white slide film. By double and triple-exposing the film, Gluzberg adopts the analogue photographic techniques of the Surrealists, to weave a mesh of consumer signs and spaces: the black gleaming lacquer of Chanel, reconfigured by the chaos of a Saturday afternoon at Primark.
In Gluzberg’s hands, the camera becomes the interface between the consumer-voyeur, and the constantly changing, spectacular display of commodities. She creates images that seem to echo an age when consumer fictions were being invented for the first time, and brings them back to the present, a present where such fictions are becoming increasingly unsustainable.
“4me4you” visits Paradise Row Gallery WHICH FEATURED Margarita Gluzberg and Avenue Des Gobelins
Paradise Row Gallery..>Avenue des Gobelins comprises of four slide projections, a video projection, and platinum prints — all the material originally shot on 35mm black and white slide film. By double and triple-exposing the film, Gluzberg adopts the analogue photographic techniques of the Surrealists, to weave a mesh of consumer signs and spaces: the black gleaming lacquer of Chanel, reconfigured by the chaos of a Saturday afternoon at Primark.
In Gluzberg’s hands, the camera becomes the interface between the consumer-voyeur, and the constantly changing, spectacular display of commodities. She creates images that seem to echo an age when consumer fictions were being invented for the first time, and brings them back to the present, a present where such fictions are becoming increasingly unsustainable.