WHOLLY GOAT — GUIDELINES

Brand identity for Cashmere startup 'Wholly Goat', who produce a premium, socially and environmentally conscious product, imported from Nepal.

 

Along with writing the positional statement, commissioning and art directing the logotype and photography, and compiling comprehensive brand guidelines, my role also included producing all marketing materials including a short film detailing the Wholly Goat 'journey',

 

Photography

Amy Murrell (Location)

Tony Hay (Studio)

 

Wordmark

Alison Carmichael

 

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© Judge 2010

 

Done