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Little Red Riding Hood - a Press-Out Postcard by Linda Edgerton

This rare press-out Little Red Riding Hood postcard was created by English children's artist Linda Edgerton. This is one from a set of six Little Red Riding Hood postcards published by A. Vivian Mansell & Company in London in 1920.

 

Linda Edgerton's postcards are extremely rare because they were perforated ready for pushing out by little hands, and very few have survived their owner's enthusiasm. In scene number three, Little Red Riding Hood gathers flowers for her Grandmama in the forest glade, whilst the naughty wolf scampers off to Grandmama's house, which can just be seen in the distance. The card reads at the bottom:

 

"Little Red Riding Hood picking flowers to take to her Grandmama."

 

"Press card at back then bend at dotted lines to stand up."

 

Linda Edgerton (1890 - 1983) was born in Wednesbury, Staffordshire to engineering inventor William and fine artist Emma. When Linda's father died in 1917, she and her mother moved in with her newly married elder sister in Sutton in Surrey. There Linda attended Sutton School of Art part-time, however she was majority self-taught. She loved painting nursery rhymes and faerie tales, and submitted samples to various publishers including Raphael Tuck and Sons and A. Vivian Mansell. In the post Great War period, Linda's naive and simplistic style appealed to war weary parents who wanted the bright world of faerie tales to engage and delight their children, and her work appeared in colour in and cut-out books and on postcards. She also made prototypes of the toys she painted in her illustrations (including the teddy seen in this one). She also designed ads for Robinson's who sold Groat and Barley for weaned babies. In 1924, Linda Edgerton's work was chosen by the Shelley China Company for a series of nurseryware which is highly sought after today. After Linda's mother died, the successful artist turned her back on commercial art and retired from her career of twenty five years. She ceased to be an artist in 1938 and joined St Catherine's Convent in High Wycombe, Buckinghamshire. She remained there until her death forty-five years later.

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Uploaded on February 10, 2020
Taken on February 9, 2020