The Amstel moment ... or... Dreams will not be thwarted

Amstel Lager ....... ( light beer )

 

The Amstel brewery (Amstelbrouwerij ) was founded on 11 June 1870 in Amsterdam and named after the Amstel River.......

 

Now in a different location under a different house name ( bought by Heineken Int. ) - It makes a light beer which was famous for many years - at the very most maybe for it's advertisements - showing incredibly tempting condensation on the glass and bubbles within the golden liquid as never before seen to such clarity .....

It was promoted surrounding football/soccer games especially on television.......

 

It worked - the production company did their job !!

 

I don't know who decided to change the advertisement but I am sure sales must have plummeted after the change... Never has a light beer been so well ' dressed ' imho...

 

Taste is, of course, a personal choice..... I won't comment on that .....

 

To the Lifting of the glass - Cheers !

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Dreams will not be thwarted ~

" I've done my best to live the right way

I get up every morning and go to work each day -

I ain't a boy - I'm a man,

And I believe in a promised land. "

.......... lyric from Springsteen. " The Promised Land "

 

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Done