Week 50: Local Tradition
The poinsettia is an iconic holiday symbol of Encinitas, California. The holiday flower came to the United States from Mexico by an American botanist, physician and Minister to Mexico, Joel Roberts Poinsett in 1828. It was then further developed by Paul Ecke and his family and continues to be developed and hybridized by the company that Paul Ecke started. The company still accounts for 70 percent of the poinsettias sold in the U.S. and one half of the global market. The Ecke family sold the business in 2012. The Ecke name continues to be a significant part of the local tradition because of philanthropy of the family.
20201219-73373-E-L3
Week 50: Local Tradition
The poinsettia is an iconic holiday symbol of Encinitas, California. The holiday flower came to the United States from Mexico by an American botanist, physician and Minister to Mexico, Joel Roberts Poinsett in 1828. It was then further developed by Paul Ecke and his family and continues to be developed and hybridized by the company that Paul Ecke started. The company still accounts for 70 percent of the poinsettias sold in the U.S. and one half of the global market. The Ecke family sold the business in 2012. The Ecke name continues to be a significant part of the local tradition because of philanthropy of the family.
20201219-73373-E-L3