signals

Here now excerpts of my examation work:

 

This is an AWARENESSCAMPAIGN with the name „GLOWWORM (or FIREFLY)“ for DUNKELZIFFER e.V. Hamburg - registered association for sexually abused children

 

Topic: Child abuse/force against children

 

DUNKELZIFFER e.V. (in engl. dark number) is an registered association fights since 1993 approximately sexual abuse of children with also Therapy, consultation, prevention and advanced training. With many projects DUNKELZIFFER e.V. supports the victims, their family, other people of confidence and everybody, those have contact with the topic child abuse. The association sits down for a long time for one better victim protection and harder punishments, as well as for removing the taboo from the topic through Medium work and a comprehensive clearing-up the public.

 

The task for me and my conclusion project was it, to arrange a Awarnesscampaign for DUNKELZIFFER e.V. under the criteria:

 

_Donate win (Awarenesscampaign with a donation character)

_Connection of Awarness and donation campaign

_the taboo topic child abuse make public

_Communication strategy find

_consciousness for the topic create

_Taboo topic child abuse sensitively transport

_DO NOT HURT Victims of sexual abuse with the campaign

_Means of communication find that the topic clearly represent

 

_Identification with the campaign

_position the donate-arisen

_Bridge create between victims and surrounding field

_the campaign is to be strengthened with a key Visual and a key Look

_Signs / Consequences of sexual abuse are to be transported

_the campaign is to address itself to the society and appeal at their attention

_exaggerated act situations are to be represented and be hurt the victims thereby in no case

_no author circles are to be simulated, cause

the authors cannot be assigned to a certain group

 

_the complete campaign is represented with a doll those the role of the child takes

_the doll leaves clearance for interpretation

 

_the child feels like a toy

_the child is treated like a doll

_situations from to live the victims are shown

_the public is to be sensitized on the topic child abuse

 

_it situations shown in which one become attentive should

_Identification is to take place

 

 

 

Claim for the campaign is:

OPEN YOUR EYES! DONATE LIGHT!

Done