balibaby
Sunsilk Elevator TVC
With a list a mile long of What not to show/do/say in the brief, coming up with a decent storyline for thes was a huge challence. Imagine 1. the girl must be wholesome, gorgeous, have a clean reputation. An off shoulder shot in her portfolio nearly ended her contract, 2 days before shooting. 2. cannot show the girl with a single male (who is not obviously her father/gfather or old enough to look harmless) 3. She must not show anger, frustration, be impatient, petulant etc etc 4. oh yeah, dont show hair. Did i mention its a shampoo!
Basic Storyline is of a young girl in an elevator with a rowdy bunch of school kids. The elevator shudders to a stop and the kids panic. Screaming and crying ensues, teacher is useless blubbering mess puching madly at the buttons. The hero girl then starts up an enchantic fairytale, the kids all calm down and turn to listen, wide eyed gorgeous shots of cute kiddy faces.
Sunsilk Elevator TVC
With a list a mile long of What not to show/do/say in the brief, coming up with a decent storyline for thes was a huge challence. Imagine 1. the girl must be wholesome, gorgeous, have a clean reputation. An off shoulder shot in her portfolio nearly ended her contract, 2 days before shooting. 2. cannot show the girl with a single male (who is not obviously her father/gfather or old enough to look harmless) 3. She must not show anger, frustration, be impatient, petulant etc etc 4. oh yeah, dont show hair. Did i mention its a shampoo!
Basic Storyline is of a young girl in an elevator with a rowdy bunch of school kids. The elevator shudders to a stop and the kids panic. Screaming and crying ensues, teacher is useless blubbering mess puching madly at the buttons. The hero girl then starts up an enchantic fairytale, the kids all calm down and turn to listen, wide eyed gorgeous shots of cute kiddy faces.