evokadvertising
Diversified Distributor of Building Supplies | HD Supply
As Hughes Supply became HD Supply, the HD resembled everything to everyone.
EVOK Advertising created internal and external branding components that highlighted the new name, along with the existing attributes of the employees, products and services. This smart approach served as a perfect bridge between employee and corporation, supplier and distributor and distributor and corporate customer.
The black paid homage to the strong foundation, while the hint of yellow lit the way to a brighter future with a new parent company.
Diversified Distributor of Building Supplies | HD Supply
As Hughes Supply became HD Supply, the HD resembled everything to everyone.
EVOK Advertising created internal and external branding components that highlighted the new name, along with the existing attributes of the employees, products and services. This smart approach served as a perfect bridge between employee and corporation, supplier and distributor and distributor and corporate customer.
The black paid homage to the strong foundation, while the hint of yellow lit the way to a brighter future with a new parent company.