Wimpy Braille Burgers on Vimeo by wes

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

 

Winner: Ad of the Month November

 

Creative Director: Wes Phelan

Art Director: Dale Mullany

Copywriter: Keith Manning

Director: Will Collinson

D.O.P.: Will Collinson

Editor: Will Collinson

Agency Producer: Simone Bosman

Music: Loyiso Madinga

Photographer: Mike & Nick

Retoucher: Darren Bell

 

Watch this video on Vimeo. Video created by wes.

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