Pretty Stylish London
aruna-seth-fuschia
What girl doesn't love a pair of 'bang bang' shoes? You know; the kind that make you feel like you're Queen of the world. |
Londoner Aruna Seth has been designing 'It' shoes for celebrities and women with exceptional taste for several years. Her luxury embellished footwear has earned her the title of the 'pretty' shoe designer. I've been a huge fan since discovering her work at the start of 2009, so it was quite an honour to chat with Ms. Seth and discuss her love affair with shoes, her plans for 2010 and why she's inspired by the city.
Your family is established in the shoe world, When did your love affair of shoes begin?
My love for shoes began at a very early age. I was surrounded by shoes day in, day out. I remember doing work experience with my dad and it was fascinating to go into the factory and sample rooms where I'd see the drawings right through to the actual production.
When you're going through the design process, who is your muse? Who do you envision wearing your work?
I have to say that I base my shoe designs on what I personally love, I have to passionately adore the shoe I'm designing.
Your ballerina shoe Rochelle was picked up by designer Eric Daman, famously known for styling the cast of Gossip Girls - How exciting was that for you?
It was very, very exciting - a big highlight for me. Actress Goldie Hawn recently wore my Cinderella shoe to the Nine premier in New York and that was an amazing feeling.
The nature of your job means you get to travel a lot, and expect that you must be familiar with the fashion capitals of the world, how does the city of London help inspire you?
London is a very diverse place with different cultures, I love that fact that you can experience totally different things on any given day. I think that's why a lot of designers reside in London actually. A good example of the way culture intertwine is my background; my mother is Jamaican and my father Indian, so it's definitely the merger of all the experiences, all together that influence and inspire my work.
If you had to pick one design from your fabulous collection, which would you choose as your utmost favourite?
It would have to be the one that I wear the most - the Cerise; it's a wedge covered in swarovski crystal. I love it because it's a real head turner; if I wear it any where in the world, no matter where I am, I'll be paid a compliment. But even though they have wow factor, they are still wearable; that's what I aim for, I want me shoes to have elegance, wow factor and remain comfortable.
2009 was a major success for you, what with celebrities and socialites loving your designs and plans for a London boutique - so what's next for Aruna Seth?
The boutique will be opening in Chelsea in time for Summer and we'll be busy with the glitzy award ceremonies such as the Golden Globes and the Oscars. The shoes will be stocked by Browns and also in a US department store very soon, 2010 is going to be about branching out in America.
Web: www.arunaseth.com
Become a fan of Aruna Seth on facebook
aruna-seth-fuschia
What girl doesn't love a pair of 'bang bang' shoes? You know; the kind that make you feel like you're Queen of the world. |
Londoner Aruna Seth has been designing 'It' shoes for celebrities and women with exceptional taste for several years. Her luxury embellished footwear has earned her the title of the 'pretty' shoe designer. I've been a huge fan since discovering her work at the start of 2009, so it was quite an honour to chat with Ms. Seth and discuss her love affair with shoes, her plans for 2010 and why she's inspired by the city.
Your family is established in the shoe world, When did your love affair of shoes begin?
My love for shoes began at a very early age. I was surrounded by shoes day in, day out. I remember doing work experience with my dad and it was fascinating to go into the factory and sample rooms where I'd see the drawings right through to the actual production.
When you're going through the design process, who is your muse? Who do you envision wearing your work?
I have to say that I base my shoe designs on what I personally love, I have to passionately adore the shoe I'm designing.
Your ballerina shoe Rochelle was picked up by designer Eric Daman, famously known for styling the cast of Gossip Girls - How exciting was that for you?
It was very, very exciting - a big highlight for me. Actress Goldie Hawn recently wore my Cinderella shoe to the Nine premier in New York and that was an amazing feeling.
The nature of your job means you get to travel a lot, and expect that you must be familiar with the fashion capitals of the world, how does the city of London help inspire you?
London is a very diverse place with different cultures, I love that fact that you can experience totally different things on any given day. I think that's why a lot of designers reside in London actually. A good example of the way culture intertwine is my background; my mother is Jamaican and my father Indian, so it's definitely the merger of all the experiences, all together that influence and inspire my work.
If you had to pick one design from your fabulous collection, which would you choose as your utmost favourite?
It would have to be the one that I wear the most - the Cerise; it's a wedge covered in swarovski crystal. I love it because it's a real head turner; if I wear it any where in the world, no matter where I am, I'll be paid a compliment. But even though they have wow factor, they are still wearable; that's what I aim for, I want me shoes to have elegance, wow factor and remain comfortable.
2009 was a major success for you, what with celebrities and socialites loving your designs and plans for a London boutique - so what's next for Aruna Seth?
The boutique will be opening in Chelsea in time for Summer and we'll be busy with the glitzy award ceremonies such as the Golden Globes and the Oscars. The shoes will be stocked by Browns and also in a US department store very soon, 2010 is going to be about branching out in America.
Web: www.arunaseth.com
Become a fan of Aruna Seth on facebook