Hershey's Cocoa
Check out the assumptions implict in this ad: 1) People had time to read short stories. (2) People enjoyed accounts of nostalgic, soothing non-events. (3) People felt an affinity with stock small-town American characters, such as tetchy grandmas and gruff, possibly ‘touched’ handymen. (4) People didn’t realize that in thirty years the whole thing would read like a chronicle of perviness. 5) That Hershey’s chocolate is good, when in fact everyone knows it is among the world’s worst brands.
Hershey's Cocoa
Check out the assumptions implict in this ad: 1) People had time to read short stories. (2) People enjoyed accounts of nostalgic, soothing non-events. (3) People felt an affinity with stock small-town American characters, such as tetchy grandmas and gruff, possibly ‘touched’ handymen. (4) People didn’t realize that in thirty years the whole thing would read like a chronicle of perviness. 5) That Hershey’s chocolate is good, when in fact everyone knows it is among the world’s worst brands.