Advert issued by J Walter Thompson, advertising agency, London - packaging design - 1949
The various 'trade annuals' of the 1940s and '50s are often stuffed full of fascinating packaging design - nearly all in black and white. In this case, one of the adverts for an advertising agency actually has colour examples of some of J Walter Thompson's work - so here can see some famous names - Horlicks, Rowntree's, Harpic, Lux and George Rowney along with some that have been lost on the way - Wisk and Pin-up for example that are described as 'new brands'. Didn't do so well there lads!
The Rowntree's brands shown include the now world famous 'Polo Mints" - Rowntree's have of course been swallowed by Nestle. The brightly coloured containers with a screw top are for Harpic lavatory cleaner. The "Brand's" brand, seen here on baby food, was for a company best known at the time for its 'Essence of Chicken" - it is now a popular name worldwide - I think mostly used by the Singapore concern of Cerebros, another old British brand.
JWT are one of the world's oldest 'ad agencies' and, at the turn of the 20th century, were amongst the agencies that fostered a modern understanding of the word 'brand'.
Advert issued by J Walter Thompson, advertising agency, London - packaging design - 1949
The various 'trade annuals' of the 1940s and '50s are often stuffed full of fascinating packaging design - nearly all in black and white. In this case, one of the adverts for an advertising agency actually has colour examples of some of J Walter Thompson's work - so here can see some famous names - Horlicks, Rowntree's, Harpic, Lux and George Rowney along with some that have been lost on the way - Wisk and Pin-up for example that are described as 'new brands'. Didn't do so well there lads!
The Rowntree's brands shown include the now world famous 'Polo Mints" - Rowntree's have of course been swallowed by Nestle. The brightly coloured containers with a screw top are for Harpic lavatory cleaner. The "Brand's" brand, seen here on baby food, was for a company best known at the time for its 'Essence of Chicken" - it is now a popular name worldwide - I think mostly used by the Singapore concern of Cerebros, another old British brand.
JWT are one of the world's oldest 'ad agencies' and, at the turn of the 20th century, were amongst the agencies that fostered a modern understanding of the word 'brand'.