![In search of the sun : guide book : Yeoward Line : Liverpool : nd [c.1930] | by mikeyashworth](http://live.staticflickr.com/65535/55007876178_8757c68a88.jpg)
In search of the sun : guide book : Yeoward Line : Liverpool : nd [c.1930]
The sunny cover to a guide issued by the Liverpool based Yeoward Line of steamers and shippers. Undated but photographs in the booklet show several vessels, such as the SS Andorinha that was sold in 1930.
The company was formed in Liverpool in 1890 by the Yeoward brothers who had interests in both shipping and the marketing fo fresh produce such as fruit. Acquiring their first vessel in 1894 the company specialised in sailings to the Canary Islands/Las Islas Canarias via Portugal and Spain carrying both produce and passengers. In the case of the latter they soon established a reputation for comfortable and fine service for those who desired a trip south to the sun. The company, originally Yeoward Brothers and Bonny Ltd. became the Yeoward Line Ltd. in 1920 and despite the impact of World War 1 and the various trade depressions of the inter-war period continued to trade successfully. They were for many years the principal UK shippers between Liverpool and the Canary Islands developing close links with businesses both in Spain and Portugal.
However, in post-WW2 years they struggled to regain from wartime losses and in 1954, after the loss of their last vessel, they ceased to operate shipping directly but the company themselves continued to exist. I have various versions of this booklet and the same cover appears to have been used both pre- and post-WW2. It takes the form of a travelogue describing a journey from the grime of Liverpool to the sunshine destinations of the Canary Islands with stops in Portugal and Spain.
In search of the sun : guide book : Yeoward Line : Liverpool : nd [c.1930]
The sunny cover to a guide issued by the Liverpool based Yeoward Line of steamers and shippers. Undated but photographs in the booklet show several vessels, such as the SS Andorinha that was sold in 1930.
The company was formed in Liverpool in 1890 by the Yeoward brothers who had interests in both shipping and the marketing fo fresh produce such as fruit. Acquiring their first vessel in 1894 the company specialised in sailings to the Canary Islands/Las Islas Canarias via Portugal and Spain carrying both produce and passengers. In the case of the latter they soon established a reputation for comfortable and fine service for those who desired a trip south to the sun. The company, originally Yeoward Brothers and Bonny Ltd. became the Yeoward Line Ltd. in 1920 and despite the impact of World War 1 and the various trade depressions of the inter-war period continued to trade successfully. They were for many years the principal UK shippers between Liverpool and the Canary Islands developing close links with businesses both in Spain and Portugal.
However, in post-WW2 years they struggled to regain from wartime losses and in 1954, after the loss of their last vessel, they ceased to operate shipping directly but the company themselves continued to exist. I have various versions of this booklet and the same cover appears to have been used both pre- and post-WW2. It takes the form of a travelogue describing a journey from the grime of Liverpool to the sunshine destinations of the Canary Islands with stops in Portugal and Spain.