Nach Norwegen : poster issued by the Norddeutscher Lloyd, Bremen : by Prof. B. Steiner : in : Gebrauchsgrafik : April 1928 : Phönix Illustrationdruck und Verlag GMBH : Berlin : 1928
The main article in the April 1928 issue of the German advertising and graphic design magazine "Gebrauchsgrafik" looks at the publicity and advertising of the steamship line the Norddeutsche Lloyd Line based in Bremen, Germany. The line, formed in 1857, grew to be a major international steamship line and weathering many financial and politcal storms, survived to merge with rival Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft (HAPAG), the Hamburg-America line, in 1970 as the market for passenger vessels and sailings collapsed with HAPAG's post-war decision to concentrate on freight and conatiner shipping proving decisive.
NDL had high standards of advertising and publicity intended to expand market awareness of the Line and to impart an element of luxury and adventure to those who could afford it! I doubt many of those who travelled steerage across the Atlantic at the time saw much of either!
This poster, reproduced in the article, is by Bremen based artist Prof. Bernd Steiner and is to advertise NDL's Scandinavian services and cruises through an air of folk romanticism, here on the fjords of Norway. The page also gives information as to the printer, Wilhelm Jöntzen of Bremen, and is printed on paper from the Bautzen based Firma Vereingte Bautzen Papierfabriken. The poster's actaul date of issue is not given but the article suggests the 1920s.
Nach Norwegen : poster issued by the Norddeutscher Lloyd, Bremen : by Prof. B. Steiner : in : Gebrauchsgrafik : April 1928 : Phönix Illustrationdruck und Verlag GMBH : Berlin : 1928
The main article in the April 1928 issue of the German advertising and graphic design magazine "Gebrauchsgrafik" looks at the publicity and advertising of the steamship line the Norddeutsche Lloyd Line based in Bremen, Germany. The line, formed in 1857, grew to be a major international steamship line and weathering many financial and politcal storms, survived to merge with rival Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft (HAPAG), the Hamburg-America line, in 1970 as the market for passenger vessels and sailings collapsed with HAPAG's post-war decision to concentrate on freight and conatiner shipping proving decisive.
NDL had high standards of advertising and publicity intended to expand market awareness of the Line and to impart an element of luxury and adventure to those who could afford it! I doubt many of those who travelled steerage across the Atlantic at the time saw much of either!
This poster, reproduced in the article, is by Bremen based artist Prof. Bernd Steiner and is to advertise NDL's Scandinavian services and cruises through an air of folk romanticism, here on the fjords of Norway. The page also gives information as to the printer, Wilhelm Jöntzen of Bremen, and is printed on paper from the Bautzen based Firma Vereingte Bautzen Papierfabriken. The poster's actaul date of issue is not given but the article suggests the 1920s.