Duradio 5 year Enamel Paint : paint shade card : The Walpamur Co. Ltd. : Darwen, Lancashire : [1961]

A 1961 shade card for the Duradio paint products of the Walpamur Co Ltd, a well known manufacturer and brand of decorating materials. The company has its origins in the 1899 formation of The Wall Paper Manufacturers Ltd who had by c.1905 started to manufacture paints at its Darwen base originally under the name of Hollins Distemper. By 1915 Walpamur Ltd was incorporated in its own right within the WPM concern.

 

The various brands of paint produced, such as Duradio, Muromatte and Walpamur, were by the mid-1960s increasingly branded as Crown Paints to match the brand name for many of WPM's wall coverings. After many changes of company structure and ownership Crown Paints are still based in Darwen alhtough now form part of a larger international company. The shade card gives the then range of colours along with the then obligatory undercoat.

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