Goods Motor Facilities : the LNER Rail-Road Link : booklet : London & North Eastern Railway : North Eastern Area : York : 1934
A booklet, in very tatty condition, that gives extensive details of the "LNER Rail-Road Link" that is variously described as the 'link between city, village and farm', the 'door to door service between producer and consumer' and tells of the 'country collection and delivery services by motor'. It was issued by the LNER's North Eastern Area, one of four, from their York headquarters. It provides a gazetter of villages and towns in the area along with the nearest LNER station railhead as well as the various types of services offered from agricultural produce, goods and equipment.
By the mid-1930 the railways were making a determined attempt to advertise their use of the more flexible motor vehicle that enabled them to improve, or even provide, the 'last mile' services from local goods stations or yards. They were keen to emphasis the coordination that using this system - road and rail - offered customers. In addition the use of motor vehicles helped enable the railways to close loss-making rural branches, that often were of use for agriculture and goods rather than passengers, by continuing to provide freight services just as buses were seen as a replacement for passenger services.
This copy has been well-used as attested by the condition of the cover. The booklet is largely set in Gill Sans typeface that the LNER had recently adopted as their standard typeface.
Goods Motor Facilities : the LNER Rail-Road Link : booklet : London & North Eastern Railway : North Eastern Area : York : 1934
A booklet, in very tatty condition, that gives extensive details of the "LNER Rail-Road Link" that is variously described as the 'link between city, village and farm', the 'door to door service between producer and consumer' and tells of the 'country collection and delivery services by motor'. It was issued by the LNER's North Eastern Area, one of four, from their York headquarters. It provides a gazetter of villages and towns in the area along with the nearest LNER station railhead as well as the various types of services offered from agricultural produce, goods and equipment.
By the mid-1930 the railways were making a determined attempt to advertise their use of the more flexible motor vehicle that enabled them to improve, or even provide, the 'last mile' services from local goods stations or yards. They were keen to emphasis the coordination that using this system - road and rail - offered customers. In addition the use of motor vehicles helped enable the railways to close loss-making rural branches, that often were of use for agriculture and goods rather than passengers, by continuing to provide freight services just as buses were seen as a replacement for passenger services.
This copy has been well-used as attested by the condition of the cover. The booklet is largely set in Gill Sans typeface that the LNER had recently adopted as their standard typeface.