In Ganz Neuen Farben : Railfreight : Grossbritanniens Grösses Frachtunternehmen : German language brochure : British Rail : London " nd [c.1988] : Der Tupfen auf dem "i"

A German language version of the brochure that describes the new corporate identity of British Rail's Railfreight division that was introduced in 1987. The sector itself had been created in 1982 to better manage the freight traffic on the rail network.

 

The identities were based on the sub-sectors of the business, according to the nature of the product carried; coal, metal, aggregates, oil or petroleum, LPG, petro-chemicals, and construction materials. As well as the bold symbols for the sectors, depot plates were produced alongside an eyecatching new livery for the locomotives in the sector pool. The designs were produced, as was this brochure, by the graphic design concern of Roundel Design Group. The brochure was, I suspect, produced for the 1988 IVA industry exhibition held in Hamburg, Germany.

 

The final page is titled "Der Tupfen auf dem "i"" - roughly translated as the icing on the cake.

Done