![Take Sugar to keep Slim : publicity leaflet : Tate & Lyle Limited : nd [c.1960] | by mikeyashworth](http://live.staticflickr.com/65535/54498526354_6663a62a0a.jpg)
Take Sugar to keep Slim : publicity leaflet : Tate & Lyle Limited : nd [c.1960]
An undated advertising leaflet that makes some marvellous claims as to why eating sugar actually helps you slim; it must be so as a "Dietitian" says so.
Tate & Lyle were the dominant UK sugar refiner and producer formed by merger in 1921. In post-WW2 years the company agressively fought what was seen as a proposal to nationalise the industry, along with the British Sugar Corporation that held an effective monopoly over the beet manufacturing of sugar, and as part of this invented the "Mr. Cube" advertising symbol. This leaflet, although undated, feels c.1960 with mention of contemporary athletes and it was slipped inside an early 1960s recipe book.
The outer covers show two of the iconic Tate & Lyle packaging design that was used for many years, this being for their Caster Sugar.
Take Sugar to keep Slim : publicity leaflet : Tate & Lyle Limited : nd [c.1960]
An undated advertising leaflet that makes some marvellous claims as to why eating sugar actually helps you slim; it must be so as a "Dietitian" says so.
Tate & Lyle were the dominant UK sugar refiner and producer formed by merger in 1921. In post-WW2 years the company agressively fought what was seen as a proposal to nationalise the industry, along with the British Sugar Corporation that held an effective monopoly over the beet manufacturing of sugar, and as part of this invented the "Mr. Cube" advertising symbol. This leaflet, although undated, feels c.1960 with mention of contemporary athletes and it was slipped inside an early 1960s recipe book.
The outer covers show two of the iconic Tate & Lyle packaging design that was used for many years, this being for their Caster Sugar.