Selling by Supermarket : article in : Art & Industry : Studio Ltd. : London : June 1956 : pages 190 & 191
By the mid-1950s the concept of supermarket and self-service reatil shopping was becoming established in the UK. This article from the June 1956 issue of "Art & Industry" magazine looks as the trend and the changes in design this required. This was two-fold; firstly the shelving units, or 'gondolas', that allowed visibilty of products as well as flexibility of layout for the shop, and the changes to the packaging design for goods to be sold via supermarkets and self-service. This latter involved ensuring that packaging was durable and was highly legible for shoppers to allow for recognition.
In terms of shopping fittings and equipments various interiors and layouts are shown as well as examples of units from manufacturers such as Parnall's and their 'Shomore' range.
I've scanned some sample double page spreads.
These pages as well as showing the colourful interior of a typical supermarket, shows and discusses the changing in packaging technology and design that self-service supermarket shopping ushered in for existing brands. Peek Frean biscuits, Chivers Jams, OXO's Fray Bentos tinned soups, Beefex tinned meats, and Quaker cereals are shown along with designers such as THM Partners, Lonsdale-Hands Associates and Erwin Wasey & Co. Ltd, as well as manufacturers such as the Metal Box Company. Premier Supermarket's own brand of packaged tea is also shown.
Selling by Supermarket : article in : Art & Industry : Studio Ltd. : London : June 1956 : pages 190 & 191
By the mid-1950s the concept of supermarket and self-service reatil shopping was becoming established in the UK. This article from the June 1956 issue of "Art & Industry" magazine looks as the trend and the changes in design this required. This was two-fold; firstly the shelving units, or 'gondolas', that allowed visibilty of products as well as flexibility of layout for the shop, and the changes to the packaging design for goods to be sold via supermarkets and self-service. This latter involved ensuring that packaging was durable and was highly legible for shoppers to allow for recognition.
In terms of shopping fittings and equipments various interiors and layouts are shown as well as examples of units from manufacturers such as Parnall's and their 'Shomore' range.
I've scanned some sample double page spreads.
These pages as well as showing the colourful interior of a typical supermarket, shows and discusses the changing in packaging technology and design that self-service supermarket shopping ushered in for existing brands. Peek Frean biscuits, Chivers Jams, OXO's Fray Bentos tinned soups, Beefex tinned meats, and Quaker cereals are shown along with designers such as THM Partners, Lonsdale-Hands Associates and Erwin Wasey & Co. Ltd, as well as manufacturers such as the Metal Box Company. Premier Supermarket's own brand of packaged tea is also shown.