Jacob & Co.'s Biscuit Alphabet Book : promotional booklet : W. & R. Jacob Co Ltd. : Dublin : [1913] : illustrated by Mabel Lucie Attwell

A delightful sixteen page booklet designed to get customers 'young' in the form of an illustrated alphabet where each letter is used to describe a Jacob's biscuit product or range. This, apparently issued by the Dublin based company in 1913, is illustrated by the popular and famous illustrator Mabel Lucie Attwell (1879 - 1964) whose work spanned book illustration, advertising and greetings cards. She is particularly recalled for her drawings of children and their toys. In later years another version of the booklet, illustrated by Chloë Preston was issued.

 

W. & R. Jacob was founded in Waterford by at least 1851 and moved to Dublin the following year. They became an established producer of sweet and savoury biscuits and opened a major plant in Liverpool in 1914. In 1922 the Irish and British concerns separated and since then the history of the company and the brand has become enormously complicated.

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