The Entirely New Vauxhalls : advertising leaflet : Vauxhall Motors Ltd. : Luton : 1951 : artwork by Noël McVeigh : first fold
The Vauxhall Velox and Wyvern models were first introduced in 1948; in 1951 both models, based on the same platform, were given a longer, wider body (known as the EIP/EIX type) and it is these variants shown here in this small, folding leaflet. As well as extolling the features of both models - comfort and roominess - the leaflet gives the prices; the Velox, the model with the larger engine, coming in at £515 (plus £287 12s 3 Purchase Tax) and the Wyvern with its smaller engine at £475 (plus £265 7s 9d PT). The leaflet is dated by print code to August 1951, the month the new cars were launched.
The cover artwork, in a very '40s style, is by Noël McVeigh who was commissioned by several motor car and component manufacturers for advertising material. Oddly the leaflet states "entirely new"; whereas the body was on both models they initially retained older engine designs, both being updated within a few months in 1952.
The Entirely New Vauxhalls : advertising leaflet : Vauxhall Motors Ltd. : Luton : 1951 : artwork by Noël McVeigh : first fold
The Vauxhall Velox and Wyvern models were first introduced in 1948; in 1951 both models, based on the same platform, were given a longer, wider body (known as the EIP/EIX type) and it is these variants shown here in this small, folding leaflet. As well as extolling the features of both models - comfort and roominess - the leaflet gives the prices; the Velox, the model with the larger engine, coming in at £515 (plus £287 12s 3 Purchase Tax) and the Wyvern with its smaller engine at £475 (plus £265 7s 9d PT). The leaflet is dated by print code to August 1951, the month the new cars were launched.
The cover artwork, in a very '40s style, is by Noël McVeigh who was commissioned by several motor car and component manufacturers for advertising material. Oddly the leaflet states "entirely new"; whereas the body was on both models they initially retained older engine designs, both being updated within a few months in 1952.