In times like this can YOU do this? : publicity booklet issued by Beechams Pills Ltd. : St. Helens, Lancashire, UK : c.1935 : front cover
One of many similar publicity booklets issued by Beecham's Pills Ltd. and intended, most likely, to be issued at fairs and exhibitions. It contains several pages of adverts for the laxative pills as well as hints for health and vitality; mostly based on the need to avoid constipation by taking the pills.
The laxative tablets were first made by Beecham, a businessman in Wigan, Lancashire, in 1842 and they developed into a worldwide brand largely due to Beecham's business and marketing acumen. The 'worth a guinea a box' strapline was first used in a local press advert in 1859 and can be considered one of the earliest examples of an advertiisng slogan. The company opened its first purpose built factory in the founder's home town of St. Helens in 1880. Beecham's developed into a pharmacutical company, now part of GSK, and the Pills were only discontinued in 1998.
In times like this can YOU do this? : publicity booklet issued by Beechams Pills Ltd. : St. Helens, Lancashire, UK : c.1935 : front cover
One of many similar publicity booklets issued by Beecham's Pills Ltd. and intended, most likely, to be issued at fairs and exhibitions. It contains several pages of adverts for the laxative pills as well as hints for health and vitality; mostly based on the need to avoid constipation by taking the pills.
The laxative tablets were first made by Beecham, a businessman in Wigan, Lancashire, in 1842 and they developed into a worldwide brand largely due to Beecham's business and marketing acumen. The 'worth a guinea a box' strapline was first used in a local press advert in 1859 and can be considered one of the earliest examples of an advertiisng slogan. The company opened its first purpose built factory in the founder's home town of St. Helens in 1880. Beecham's developed into a pharmacutical company, now part of GSK, and the Pills were only discontinued in 1998.