![Blackpool Official Guide : home of health, paradise of pleasure : County Borough of Blackpool : nd [1914] | by mikeyashworth](http://live.staticflickr.com/65535/53819251848_04283b8d27.jpg)
Blackpool Official Guide : home of health, paradise of pleasure : County Borough of Blackpool : nd [1914]
Usefully dated to 1914 by several of the many railway company adverts is this splendidly produced 'official publication' of the County Borough of Blackpool selling what was then one of the world's greatest seaside resorts. The Borough Council, elevated to such status in 1904, was unusual amongst UK local authorities in that it very actively officially marketed itself for tourism purposes from an early date; this booklet was produced by the Borough's "Advertising Manager" and the town even had its own Enquiry Bureau in London, at 128 High Holborn, where details of a special scheme "Seven Days at Blackpool for Three Pounds" were available to allow you to plan and obtain your rail travel (including luggage and a reserved seat) and your accomodation reserved to enure your "visit to the Queen of Watering Places" was as easy as possible.
As well as numerous pages of editiorial as to the many amenities of this great seaside borough there are pages of adverts regarding events, entertainments, outings and local shops, hotels and services. Sadly the splendid cover in uncredited but it shows an alluring young lady beckoning a throng of happy holidaymakers to the thrills of the Promenade and the famous Tower.
Blackpool Official Guide : home of health, paradise of pleasure : County Borough of Blackpool : nd [1914]
Usefully dated to 1914 by several of the many railway company adverts is this splendidly produced 'official publication' of the County Borough of Blackpool selling what was then one of the world's greatest seaside resorts. The Borough Council, elevated to such status in 1904, was unusual amongst UK local authorities in that it very actively officially marketed itself for tourism purposes from an early date; this booklet was produced by the Borough's "Advertising Manager" and the town even had its own Enquiry Bureau in London, at 128 High Holborn, where details of a special scheme "Seven Days at Blackpool for Three Pounds" were available to allow you to plan and obtain your rail travel (including luggage and a reserved seat) and your accomodation reserved to enure your "visit to the Queen of Watering Places" was as easy as possible.
As well as numerous pages of editiorial as to the many amenities of this great seaside borough there are pages of adverts regarding events, entertainments, outings and local shops, hotels and services. Sadly the splendid cover in uncredited but it shows an alluring young lady beckoning a throng of happy holidaymakers to the thrills of the Promenade and the famous Tower.