A New Development in Protective Packaging : advert issued by Reynolds Metal Inc., NYC : in Advertising Arts : March 1935 : Robbins Publishing Company Inc. : New York : 1935 : page 2
A fine double sided advert issued by the American company Reynolds Metal for their "Reynolds Master Metal" foil packaging that saved the day for Betsy Ross' potato chips of Richland, PA., and that appears in the March 1935 issue of "Advertising Arts". The magazine contains many examples of advertising, publicity and packaging and this advert includes a tipped in Betsy Ross package and is printed on the foiled paper used to make such packets.
As the advert notes the use of foil increased the shelf life of a product that was notoriously difficult to store or stock over a fairly short sell-by date. Potato chips, or crisps as we know them, were often sold loose by weight, in greaseproof bags or in sealed metal tins. Betsy Ross, and the very 'deco' style factory in Richland, PA., appears in a blog page and states that they began production in 1924 in Pottsville but eventually settled in Richland. The change in packaging appears to have arrived in 1934 according to this advert, and the factory continued in production until 1947 when it closed. It is said, locally, that this was due to a change in recipe but whatever, it appears this stayed a local or regional product and did not make it to the 'big time' nationally.
This page shows how Mr Arthur C. Ross, who founded the company and named it after his daughter, visited Reynolds with his packaging concern and found the answer - along with facts as to rancidity in inadequate packaging that led to spoilage and loss of sales.
A New Development in Protective Packaging : advert issued by Reynolds Metal Inc., NYC : in Advertising Arts : March 1935 : Robbins Publishing Company Inc. : New York : 1935 : page 2
A fine double sided advert issued by the American company Reynolds Metal for their "Reynolds Master Metal" foil packaging that saved the day for Betsy Ross' potato chips of Richland, PA., and that appears in the March 1935 issue of "Advertising Arts". The magazine contains many examples of advertising, publicity and packaging and this advert includes a tipped in Betsy Ross package and is printed on the foiled paper used to make such packets.
As the advert notes the use of foil increased the shelf life of a product that was notoriously difficult to store or stock over a fairly short sell-by date. Potato chips, or crisps as we know them, were often sold loose by weight, in greaseproof bags or in sealed metal tins. Betsy Ross, and the very 'deco' style factory in Richland, PA., appears in a blog page and states that they began production in 1924 in Pottsville but eventually settled in Richland. The change in packaging appears to have arrived in 1934 according to this advert, and the factory continued in production until 1947 when it closed. It is said, locally, that this was due to a change in recipe but whatever, it appears this stayed a local or regional product and did not make it to the 'big time' nationally.
This page shows how Mr Arthur C. Ross, who founded the company and named it after his daughter, visited Reynolds with his packaging concern and found the answer - along with facts as to rancidity in inadequate packaging that led to spoilage and loss of sales.