Freight : the North Eastern Region of British Railways in the service of industry : brochure : British Railways (North Eastern Region) : York : 1961 : artwork by Blake
A fine, 'glossy', brochure giving details of the then extensive freight services British Railways offered and that details whom to contact, train services and times of dedicated freight express trains, sea routes, special wagons, door to door containers and the various 'other' ways British Railways could help the industrialist. At the time fright was a hugely important component of BR's business althoughthe nature of the trade was causing the railways some serious issues; the plethora of different services and requirements often led to serious overcapacity and loss making services and over the next decade British Railways would serious reorganise the freight side of the business, as they did the passenger side, to trim the 'offer' and move towards more reliable, frequent and bulk carriage of materials and producrs.
The cover is a fine rendition o a 'new' diesel locomotive (seeing off steam) and is by "Blake"; most likely F. Donald Blake. The artist's work can be seen on other commercial items such as petrol company maps and travel brochures. It is interesting that the BR 'totem' symbol and the once standard use of Gill Sans typeface is not seen here; a sign of the tentative moves that would lead to the new British Rail 'look' of 1964/65.
Freight : the North Eastern Region of British Railways in the service of industry : brochure : British Railways (North Eastern Region) : York : 1961 : artwork by Blake
A fine, 'glossy', brochure giving details of the then extensive freight services British Railways offered and that details whom to contact, train services and times of dedicated freight express trains, sea routes, special wagons, door to door containers and the various 'other' ways British Railways could help the industrialist. At the time fright was a hugely important component of BR's business althoughthe nature of the trade was causing the railways some serious issues; the plethora of different services and requirements often led to serious overcapacity and loss making services and over the next decade British Railways would serious reorganise the freight side of the business, as they did the passenger side, to trim the 'offer' and move towards more reliable, frequent and bulk carriage of materials and producrs.
The cover is a fine rendition o a 'new' diesel locomotive (seeing off steam) and is by "Blake"; most likely F. Donald Blake. The artist's work can be seen on other commercial items such as petrol company maps and travel brochures. It is interesting that the BR 'totem' symbol and the once standard use of Gill Sans typeface is not seen here; a sign of the tentative moves that would lead to the new British Rail 'look' of 1964/65.